Jun 10 2008
Targeting Female Homebuyers in Central Oregon
“She’s in control of the purchasing decision whether she’s single or married, has kids or doesn’t, or is young or old. So why are you ignoring her?”
- Ann Matesi, Senior Contributing Editor of HousingZone.com
In 2007 married couples were the largest group of home buyers at 61% and single women accounted for the second largest group at 22%. That means that women influenced 83% of the home buying decisions in 2007. With a number like 83%, if you are not yet marketing the female home buyer you are missing out on a significant opportunity. This leads us to the age old question, “What do women want?”
