Dec 11 2007
From REPDX: “Comcast Redefines Home Shopping Network”
Found this on the Portland, Oregon Real Estate Blog. If you have Comcast On-Demand in the Portland Area, tell us or REPDX what you think.
Comcast Redefines Home Shopping Network
December 10th, 2007
If you have Comcast On-Demand service, check out channel 888, and look for the Real Estate section. Homes for sale in the Portland metro area are sorted by area and price range. Make a selection and sit back while a 15-second spot for each listing appears. Every listing gets 3 digital photos treated with the Ken Burns effect, plus a text-to-speech narration of the agent’s comments to complete the video advertisement. Each segment lasts 7 minutes for a total of 20 - 28 listings per segment.
Related Posts:homes for sale HouseInDemand new homes single family homes woodhill homesA local company, HouseInDemand.com is the exclusive Portland-area agent for selling these ads. I daresay they are going to be raking it in as agents look for new cost-effective, digital means to market their listings. I haven’t used it yet but HouseInDemand’s listing templates has made the process verrrry easy from what I can tell, so even technophobe agents should be able to create their ads effectively.
HouseInDemand claims over 25,000 viewers during just its second week of operation. (The On-Demand client base in the Portland area is approximately 400,000 viewers.) I suspect some of this traffic is due to the ‘looky-lou’ factor and their advertising blitz. For the next week, I would expect to see a fair bit of the Buena Vista inventory getting some pre-auction promotion.
For agents, it’s a relatively affordable advertising outlet..continue reading at REPDX
Popularity: 3% [?]
I actually browsed around the On-Demand real estate listings with my girlfriend about a week or two ago. It was… interesting. I thought that we would be getting a nice virtual tour sort of a view… but instead it seemed pretty dry. From what I can recall, it was a static image of the property along with price details and such.
I would love to see them allow people to post virtual tours, multiple photos, or even an “around the area” feature to show the neighborhood around the property.